Blog
Ideas and guidance for referral, loyalty, and offer programs.
Omnichannel Referrals: Creating a Seamless User Experience
Referring customers across different platforms has to be a seamless experience in order for advocates to take part. Here are five examples of companies that use omnichannel referrals and what we've learned from them.
Referral Program Ideas
Creating a Viral Referral Program is More Strategic than You Think
Viral referral programs take more than a standard offer and crafty content. For a program to take off it needs strategic structure and design. Here are some examples of popular programs that do just that.
Referral Marketing Concepts
Existing Customers Just May Solve Your Influencer Marketing Challenges
Take a closer look at how to design referral emails that get readers to click and take action.
Consumer PsychologyRefer-a-Friend ExamplesReferral Program Ideas
How to Gamify Referral with the “Scoreboard Email”
Scoreboard emails are perfect for gamification. A potentially boring email can get an immediate boost with a few fun elements thrown in.
Advocacy
Why Referral Program Design is More Important to Advocate Behavior Than You Think
Set yourself up to attract easy wins and build an effective growth engine.
Referral Marketing ConceptsReferral Program Ideas
How to Set Data-Driven Referral Marketing Goals
When done the right way, referral programs are a surefire way for your business to get noticed and to grow your customer base.
AdvocacyData
How Refer-a-Friend is Bringing Personalization to the $2 Trillion CPG Industry
The consumer packaged goods industry, once dominated by established giants, has been transformed by small and nimble entrants like Harry's and Birchbox. These new players have…
Consumer PsychologyCustomer AcquisitionReferral Marketing Concepts
Past and Future of Friends & Family Campaigns
After deregulation in the 1980's, the telecommunications sector in the US became highly competitive. At that time MCI, one of the contenders in the long-distance segment of the…
Customer AcquisitionRefer-a-Friend ExamplesReferral Program Ideas
How Referrals Boost the Power of Ratings and Reviews
Leverage the power that reviews and influencers can have when combined. Focus on funneling customers through these influencers' reviews of your product to your website where,…
AdvocacyCustomer AcquisitionReferral Marketing Concepts