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Products / Reward-for-Action Programs
Reward actions that drive more revenue, such as account activation, app downloads, upgrades, or renewals. Track each outcome and measure program performance.
Build offer flows, block by block.
Grow across the customer lifecycle
Choose a stage in the customer journey to see the actions you can reward.
Motivate customers to complete onboarding, fund an account, or make a first purchase.
Encourage habits that help customers get more value from your product or service.
Give customers a reason to upgrade, try another product, or refer a friend.
Encourage renewals, returns, and milestones that bring customers back.
How it works
Connect customer data, event capture, Extole rules, automated rewards, and reporting.
Define eligibility from profile attributes, event history, and audiences.
Match the value to the audience, outcome, and budget.
Tie each event to a customer profile and pass its data into the program.
Quality, approval, and reward rules decide whether an event qualifies.
Issue and track rewards through Extole, partners, or your own systems.
Track the program from promotion through reward delivery.
The Extole advantage
The data connections, program logic, and reward fulfillment infrastructure behind Reward for Action can be reused as a starting point for referral, loyalty, welcome offer, and ambassador programs. Each program adds its own audiences, events, journeys, relationships, rules, and experiences.
Frequently Asked Questions
Yes. They are two names for the same Extole program type: a participant completes a designated action and earns a reward.
Yes. A program can reward a designated outcome and use multiple events, time windows, customer data, account status, or approval rules to determine whether it qualifies.
Eligibility defines who can participate. Qualification determines whether the received event passes the program's quality, approval, and reward rules.
Use APIs, SDKs, tags, webhooks, secure files, or partner integrations. The right path depends on where your customer and program data live.
Teams can trace the participant's events, attribution, qualification, approval, reward creation, fulfillment, and delivery to find where the journey stopped.
Yes. Reuse available events, audiences, rewards, and experiences. A new program may still need additional data, rules, reward setup, or configuration.