Design complete referral journeys with Flow Builder.
Create personalized customer journey flows that maximize engagement and revenue.



Drag and Drop Program Flows
Drive growth with referral programs triggered by customer behavior and data. Build targeted campaigns that resonate with friends and advocates.
Complete Journeys
Seamlessly connect creative – onsite, in app, email – within a single flow. Visually tie in business events, rules, rewards, emails, promotions, and experiences for even complex programs involving three people.
Pre-Built Templates
Launch effective programs quickly with pre-built flow templates. Quick to set up, manage, and optimize campaigns with minimal technical effort.
Triggered Events & Creative
Leverage real-time events to build complex flows that include triggered events, rewards, and creative. Drag and drop builder makes programs delightful to manage.
A/B Testing and Burst Rewards
Continuously improve your flows and your results with A/B testing and dynamic rewards. Track key metrics and refine your flows for maximum impact.
Take a tour and see how Flow Builder works.

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Flow Builder: A faster, better way to create and edit programs.
Visualize and manage your Extole campaign from a central canvas, making it easier than ever to launch and edit programs, rewards, and audiences.

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Build quickly on an intuitive interface with draggable events.
Review both advocate and friend flows on an easy-to-understand canvas with one-click access to manage the details.

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Gain fast access to audiences, events, and downstream actions.
Flow builder displays events, rules, creatives, emails, and rewards at the top level. Access most everything you need with a single click.

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Enable built-in audience targeting for better results.
You can use Flow Builder's pre-built audience packages or create custom audiences based on relevant profile data.

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Reward for any action within the flow.
Rewards are displayed in the context of the flow with clear actions and triggers.

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Add reward rules to ensure the right reward for the action.
Utilize pre-built and custom rules for advanced incentives, quality control, and fraud prevention.

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Cate, our AI support chatbot is always in the flow to help!
In-app and available 24/7, Cate can walk you through steps, point you to product or dev docs, or connect you with our live support team.

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Request a demo today.
Learn more about how Extole sets the standard for enterprise referral marketing.
Connected dashboards.
Gain immediate insight with real-time analytics based on the steps in your journey flows. Take the work (and guesswork) out of reporting and analysis.
