Blog
Ideas and guidance for referral, loyalty, and offer programs.
5 Referral Marketing Success Stories Targeting Millennials
Millennials are a generation with tremendous spending power. By tailoring your referral program to cater to their specific needs you boost the chances of the programs reach and effectiveness.
Refer-a-Friend Examples
The Real Reason Your Customers Aren't Referring Their Friends And How to Fix It
The majority of your customer advocates want to share your referral program but only a fraction of them do. The goals you set for the program and how you align your program with these goals determine how many referred customers see your program.
Advocacy
Cash, Gift Cards or Discounts: How to Offer a Reward That Will Attract More Referred Users
With so many incentive variations available, how do you know which one's right for your referral program? Here's a closer look at the options available and how to decide on which one will result in the most customer engagement.
Referral Marketing Concepts
How to Partner with an Influencer for Viral Referral Marketing
Marketers can use influencer marketing in conjunction with their referral program to increase the program's reach and convert more referred friends to customers.
Advocacy
How to Supercharge Your Social Referral Program [5-Part Checklist]
Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates.”
AdvocacyReferral Marketing ConceptsReferral Program Ideas
Why P&G's $100M Cut in Digital Ads Didn't Matter and What Brands Can Do Instead
There are large companies that have chosen to spend less on digital advertising and instead turn their attention to other options like referral marketing and loyalty programs. It's time to spend more time educating customers and showing them value.
Advocacy
How to Combine Referral Marketing with Other Tactics for More Impactful Outreach
Besides standard advertising there are other approaches companies can take to attract and retain customers. These strategies are easy to implement and address problems brought on by advertising.
Advocacy
How to Track Your Referral Campaign With Your Sales and Marketing Goals
Your marketing and sales efforts work together to boost the effectiveness of your referral program. The metrics you track your program with will tell you whether you're meeting your marketing and sales goals and if you need to make adjustments.
Advocacy
13 Companies That Will Make You Rethink Your E-commerce Referral Program
13 examples from real companies of the best practices for e-commerce referral marketing. Find out what makes each company unique and how to apply these features to your own referral marketing program.
Referral Program Ideas