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How to Use Customer Feedback to Improve Your Referral Program
Chris Duskin

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Chris Duskin


People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.

Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That's why referral programs for subscription services have to be designed to match the service and be something advocates value.

The power of Word-of-Mouth promotion is no stranger to the world of marketing.