Blog
Ideas and guidance for referral, loyalty, and offer programs.
Brand Advocacy: How to Identify, Activate, and Reward Your Best Customers
Brand advocacy is the organic promotion of a company by people who genuinely believe in it—customers, employees, and partners who share positive experiences through…
Advocacy
The Top-Rated Word of Mouth Marketing Platforms for 2026
Word of mouth marketing platforms help brands create and scale referral programs that turn customers into advocates. Compare top-rated WOM platforms for 2026.
Referral Marketing Concepts
The Referral Marketing Statistics You Need to Know in 2026
Referred customers are more loyal, generate roughly 16% higher lifetime value, and cost less to acquire than customers from paid channels—findings drawn from peer-reviewed…
Data
4 Reasons Your Referral Program Doesn’t Work
When done right, referral programs have been shown to result in 16% higher sales from referred customers. To ensure that you don't miss out on the benefits of a strong, well structure program, here are four mistakes to avoid when you create your referral program.
Refer-a-Friend ExamplesReferral Program Ideas
15 Winning Ecommerce Referral Strategies That Drive Revenue in 2026
Paid acquisition costs keep climbing, but your existing customers already have something more valuable than any ad: the trust of people who actually listen to them. Referral…
Referral Program Ideas
10 Mobile Referral Program Examples That Drive Growth
In 2026, consumers are engaging with their favorite brands across every channel, not just one. That means that optimizing your referral program means building a stellar…
Customer AcquisitionMobileRefer-a-Friend Examples
10 NPS Alternatives That Actually Measure Customer Loyalty
NPS asks customers if they'd recommend you. It doesn't tell you if they actually will—or if they already have. That gap between stated intent and real behavior is why many…
Customer Loyalty
How 3 Wildly Successful Companies Incentivize Referral to Fill the Funnel
People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth.
Refer-a-Friend Examples
Referral Marketing for Digital Banking: 12 Ways to Grow with Banno + Extole
Jack Henry’s Strategy Benchmark study results are in, and it’s clear that top priorities are shifting for banks and credit unions. While accountholder growth remains a top…
Customer Acquisition