Blog
Ideas and guidance for referral, loyalty, and offer programs.
10 NPS Alternatives That Actually Measure Customer Loyalty
NPS asks customers if they'd recommend you. It doesn't tell you if they actually will—or if they already have. That gap between stated intent and real behavior is why many…
Customer Loyalty
How 3 Wildly Successful Companies Incentivize Referral to Fill the Funnel
People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth.
Refer-a-Friend Examples
Referral Marketing for Digital Banking: 12 Ways to Grow with Banno + Extole
Jack Henry’s Strategy Benchmark study results are in, and it’s clear that top priorities are shifting for banks and credit unions. While accountholder growth remains a top…
Customer Acquisition
How to Segment Your Audience for Better Targeted Offer Performance
Most promotional campaigns treat every customer the same—and the results reflect it. Generic offers go ignored, incentive budgets go to waste, and marketing teams struggle to…
Customer Engagement
Brand Advocacy Explained: 9 Strategies to Turn Customers Into Advocates
Brand advocacy is the organic promotion of a business by satisfied customers, employees, or partners who share positive experiences through word-of-mouth and social media. It…
Advocacy
Referral Program Ideas: Power Growth in Summer 2026 With a "Reward Burst"
With summer approaching, now is the perfect time to refresh your marketing efforts with new referral program ideas designed to energize customers and turn them into advocates…
Refer-a-Friend ExamplesReferral Program Ideas
Referral Tracking: A Guide to Metrics, Methods, and ROI
Every referral program generates data—clicks, shares, signups, rewards. Accurate referral tracking shows you exactly which advocates drive revenue and which campaigns deserve…
DataReferral Marketing Concepts
10 Alternatives to NPS to Help You Better Understand Customer Behaviors
Net Promoter Score (NPS) is a simple metric to measure customer loyalty. It asks a customer to rate how likely they are to recommend your product or service to their family and…
Consumer PsychologyData
How to Track Referrals and Measure What Actually Works
Every referral program generates data—clicks, shares, signups, rewards. But without accurate referral tracking, you're left guessing which advocates actually drive revenue and…
Referral Marketing Concepts