Blog
Ideas and guidance for referral, loyalty, and offer programs.
Top Loyalty Engine Software Compared for 2026
A loyalty engine is the backend technology that powers customer rewards and incentive programs—automating the rules for earning points, tracking tiers, and redeeming perks…
Customer Loyalty
Best Bank Referral Incentives: 15 Examples and How to Structure Yours
Bank referral programs consistently outperform paid acquisition channels for financial institutions—Ally Bank reports their referral program runs 3-4x more efficiently than…
Referral Program Ideas
Extole Evolves Its Developer Platform for AI-Assisted Teams
Referral and loyalty platforms were built for users. The next generation of software will also need to work for developers, automation systems, and AI agents.
Extole News
Introducing: The Extole MCP for Developers, Marketers, and AI Agents
AI-enabled teams are under increasing pressure to launch more campaigns, orchestrate more complex customer journeys, and act on more data than ever before. Armed with powerful…
Extole News
7 Referral Program Tracking Metrics for Credit Unions and Banks
Are you getting the most out of your credit union’s or bank's referral program? Focusing on the right referral program tracking metrics can be the difference between a program…
Data
Best Agent-Ready Marketing Platforms: Expert Rankings for 2026
Marketing platforms are racing to become "agent-ready"—but the term means different things depending on who's selling. According to Gartner, only about 130 agentic AI vendors…
AI
What is Brand Advocacy? 5 Strategies to Gain Fierce Brand Advocates
Brand advocacy is an integral part of any growth strategy today. Loyal customers acting as brand advocates recommend your products by word-of-mouth to their friends, family,…
AdvocacyReferral Marketing Concepts
How to Build a Native App Referral Program That Converts
Your customers are already engaging with your brand across multiple channels, from online to in-app to SMS and email—the question is whether you're actually leveraging every…
MobileReferral Marketing Concepts
How to Optimize a Customer Referral Program for Social Media: 5 Best Practices
Customer referral programs and social media go together like mac 'n' cheese but success isn't guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
Audience TargetingReferral Program Ideas