Blog
Ideas and guidance for referral, loyalty, and offer programs.
4 FinTech Marketing Strategies: Wise’s Journey to Industry Disruption
Industry disruption is difficult to imagine and even more difficult to achieve, especially in a traditional space like the financial industry. While many financial technology…
Consumer PsychologyCustomer LoyaltyRefer-a-Friend ExamplesReferral Program Ideas
Robinhood’s Marketing: The Referral Marketing Program That Turned Customers into Evangelists
Referral marketing is one of the fintech industry's most powerful user acquisition tactic. Most banks and fintech companies have started using it to gain leads and loyal…
AdvocacyConsumer PsychologyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
6 Innovative Drop-a-Hint Program Ideas to Boost Sales and Acquire New Customers
The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the…
AdvocacyCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
6 Examples of Nominate-A-Friend Programs That Connected with Customers
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That's what nominate-a-friend programs do: put your customers in the position to show their…
AdvocacyCustomer AcquisitionCustomer LoyaltyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
How Naked Wines Became a Wine Direct Sales King
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up by $222 million last year. One of the companies that benefitted…
Customer AcquisitionCustomer LoyaltyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
How Airbnb's Marketing Strategy Attracted Referrals with the Reciprocity Principle
The Airbnb story has become a well-documented piece of startup lore over the years.
Consumer PsychologyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
8 Referral Card Ideas for Attracting New Customers
When it comes to the services and products that matter most, consumers often look to the people they trust for recommendations: their friends and family.
AdvocacyCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
4 Direct To Consumer Brands Defying Rising D2C Cost-Of-Acquisition
A decade ago, internet ads were cheap, and direct to consumer companies grew like weeds. Now the advertising landscape has become significantly more expensive, and only the…
AdvocacyCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
Rethinking Acquisition and Loyalty After COVID
During COVID-19, we are seeing a range of business outcomes. Some businesses like food delivery are seeing spikes of up to 400% revenue growth. Some like movie theaters,…
AdvocacyCustomer AcquisitionCustomer Loyalty