Blog
Ideas and guidance for referral, loyalty, and offer programs.
Vertical Neobanks: 10 Challenger Banks With Expert Tailored Rewards
The fintech industry continues to boom, with banking app revenue growing by approximately 88% from 2020 to 2021. But with this heightened consumer interest comes increased…
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas5 Powerful Examples of Travel Marketing Content During COVID-19
The travel industry was hit extremely hard by COVID. International tourist travel dropped 65% in the first half of 2020alone. And for many companies, the response was to slash…
AdvocacyAudience TargetingCustomer LoyaltyReferral Program Ideas
5 Fintech Trends Marketers Can't Afford to Ignore
The global fintech market is booming and expected to reach $324 billion by 2026. This gives fintech marketers more opportunities to grow their customer base, but they'll be…
AdvocacyRefer-a-Friend ExamplesReferral Program Ideas
How Monzo Crowdfunded a Bank Using Relationship Marketing
A year before Monzo-a revolutionary online bank that was going to change the banking industry-launched, only 16% of customers of traditional banks in the UK agreed they had the…
Customer LoyaltyReferral Marketing ConceptsReferral Program Ideas
4 Clever Brand Ambassador Programs that Went Beyond SponCon
Sponsored content-or SponCon-was the modern-day marketer's genius alternative to traditional ads. SponCon mimics native content to look organic so that it doesn't disrupt the…
AdvocacyCustomer AcquisitionCustomer LoyaltyRefer-a-Friend ExamplesReferral Program Ideas
5 Marketing Lessons From the PayPal Referral Program That Netted 100M Users
While the average year-on-year growth rate for companies is between 15 to 45 percent, the PayPal referral program helped the company hit an astonishing average annual increase…
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
Back to School Marketing 2021: A+ Tips for D2C Retailers
With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents, and teachers who are eager…
AdvocacyConsumer PsychologyCustomer LoyaltyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
How Noom's Influencer Program Helped Them Achieve Massive Growth
Noom is a weight loss app taking a bold stand against legacy apps like WW International (formerly Weight Watchers International). Founded in 2008 by Saeju Jeong and Artem…
Audience TargetingConsumer PsychologyCustomer Acquisition
10 Real Referral Images and Programs We Love (And What You Can Learn From Them)
Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common-they grew exponentially because of their referral programs. They used their…
AdvocacyCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas