Blog
Ideas and guidance for referral, loyalty, and offer programs.
COVID-19 Changed Online Consumer Habits. Here’s How to Keep Your New Customers.
In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.
AdvocacyAudience TargetingConsumer PsychologyRefer-a-Friend ExamplesReferral Marketing Concepts
5 Behavioral Economics Principles Every D2C Marketer Should Know
If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.
AdvocacyConsumer PsychologyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
How 'Blitzkrieg' Marketing Turned HelloFresh Into The US's Leading D2C Mealkit Company
D2C marketers can still learn a lot from HelloFresh’s rise to glory: the importance of tracking and analytics and the power of influencers both big and small.
Audience TargetingCustomer AcquisitionRefer-a-Friend ExamplesReferral Program Ideas
14 A/B Marketing Tests to Optimize The Referral Funnel
How to get the best results from an A/B test and how to choose the right metrics for testing.
AdvocacyAudience TargetingCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
WOM Marketing: A Guide to Harnessing Word of Mouth
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
AdvocacyConsumer PsychologyCustomer AcquisitionReferral Marketing Concepts
14 Email Referral Program Teardowns for 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
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Calibrating Referral Programs During the Covid-19 Crisis
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who power them. You've likely been spending significant time looking at…
AdvocacyConsumer PsychologyCustomer LoyaltyDataRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
AdvocacyAudience TargetingConsumer PsychologyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
10 Powerful Places to Put Referral Links Throughout the Customer Journey
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
AdvocacyCustomer AcquisitionCustomer LoyaltyRefer-a-Friend ExamplesReferral Program Ideas