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Ideas and guidance for referral, loyalty, and offer programs.
7 Holiday Referral Marketing Examples To Inspire You for BFCM
For marketers, the holidays can be more chaos than cheer–especially when it comes to Black Friday/Cyber Monday (BFCM) preparations. The pressure to reach sky-high profit goals…
Refer-a-Friend ExamplesReferral Program Ideas
Introducing Flow Builder: Smarter, Faster Referral Programs
Referral programs are one of the most effective ways to acquire new customers, but they can be tricky to set up and scale. Marketers often juggle complex rules, multiple…
Extole News
15 Referral Marketing Statistics You Need to Know in 2026
Referral marketing is an avenue for building trust with new customers of all ages. It makes people more likely to consider purchasing from your brand and creates an instant…
Consumer PsychologyData
Want More Referrals? Here are 5 Places You Should Be Promoting Your Referral Program
When a brand has a well-designed referral program but still struggles with low participation, the problem is often visibility. Let’s say you’ve offered a compelling reward,…
Customer AcquisitionReferral Program Ideas
Peloton’s Social Media Strategy: How a Community-first Approach Led to Massive Growth
Peloton's connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of its stock value by the end of 2021. Despite…
AdvocacyAudience TargetingConsumer PsychologyCustomer Acquisition
Member Engagement Is the New Growth: What Credit Unions Learned in Q2 2025
Last quarter, credit union member growth was the slowest we've seen in almost a decade–but that doesn’t necessarily spell disaster for the industry. According to the latest…
Customer Engagement
Creative Referral Programs for Holiday Season Marketing: Why Drop-a-Hint is a Gamechanger
The holiday season is the most competitive time of year for retailers. Every year as Fall comes into view, brands scramble to find new opportunities to convert browsers into…
Referral Program Ideas
Maximize your Referral Program: Use Your Employees as a Growth Engine with On-The-Go Referrals
When you think of a referral program, chances are you picture customers referring their friends or colleagues. But there’s another powerful engine of growth hiding in plain…
Advocacy
Essential Referral Emails: The Friend Reminder Email
Emails are an integral part of referral campaign promotion. You can use email to reach customers at different points along their journey, whether encouraging loyal customers to…
Customer AcquisitionReferral Marketing ConceptsReferral Program Ideas