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Ideas and guidance for referral, loyalty, and offer programs.
9 Creative Telecom Referral Program Examples to Inspire You
The global telecom market is still growing: PwC projects global telecom service revenue rising at roughly a 2.8% CAGR. Yet mobile ARPU is projected to slip from $6.32 in 2024…
Refer-a-Friend ExamplesTelecom
5 Powerful Examples of Referral Programs in Fintech Marketing
Many of the world's leading fintech brands can attribute their early success to high-visibility (even viral) referral programs that drove fast, low-cost user growth. PayPal…
Refer-a-Friend Examples
Glossier Marketing and The Value of Customer-Led Growth
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
AdvocacyRefer-a-Friend Examples
21 Best Referral Programs and What they Can Teach Us
Referral programs are a low-cost, high-reward way to scale your business quickly using your best asset: your customers. By turning your customers into brand advocates, you can…
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
Referral Marketing vs. Paid Search: A $100M Case Study
If Google Ads suddenly cut you off tomorrow—turned off every campaign, blocked future spend, and deleted your account—would your business keep growing?
Customer-led Growth
Marketing to Gen Z: Referral Best Practices
Gen Z is fast becoming a powerful and influential purchasing demographic, but not all referral programs are built with them in mind. While the most successful brands have…
Referral Program Ideas
Finserv Customer Acquisition Strategies: Why Referral Marketing Wins in Uncertain Times
In today’s volatile political and economic climate, financial institutions are under more pressure than ever to grow responsibly and retain their customers. As advertising…
Customer Acquisition
How HelloFresh’s Marketing Strategy Made Them the Top U.S. Meal Kit
Start with a shell of product marketing, add in a slew of influencers, and sprinkle in a generous amount of advertising. At least that's what makes up HelloFresh's marketing…
AdvocacyAudience TargetingConsumer PsychologyCustomer Acquisition
How to Build eCommerce Loyalty with Customer Engagement Software
In today’s crowded ecommerce landscape, success isn’t just about attracting new customers; it’s about keeping them. Customer acquisition costs (CAC) are at an all-time high,…
Customer EngagementCustomer Loyalty