Blog
Ideas and guidance for referral, loyalty, and offer programs.
19 Social Marketing Campaigns and Examples to Learn From
There are billions of social media users on planet Earth, which means social marketing is a powerful tool for inciting awareness and excitement for your brand. But tread…
Refer-a-Friend Examples
The Ultimate Enterprise Referral Software Checklist: What to Look For in 2026
The market has shifted: referral marketing is no longer a standalone tactic but part of a broader "retention ecosystem" that includes customer engagement, loyalty, and…
Customer AcquisitionOffer ManagementReferral Marketing Concepts
Case Study: The Sculpt Society Finds The Right Fit for Premium Fitness Referrals
In the world of premium fitness, trust is everything. Before committing to a subscription, prospective members want confidence that a program will truly fit their goals,…
Advocacy
Now Live! 10 Game-Changing Referral Marketing Plays to Try in 2026
Modern marketing has a trust problem. Customers are more selective, paid media is more expensive than ever, and attention is increasingly hard to earn. Yet one channel…
Customer AcquisitionReferral Program Ideas
Launch Faster With Extole’s Industry-Specific Referral Program Flows for Retailers and Credit Unions
The best referral programs are capable of driving 20-30% of your new customer growth, but achieving this impact relies on thoughtful program design. Retailers and credit unions…
Customer AcquisitionCustomer EngagementReferral Marketing Concepts
The 33 Best Referral Program Examples of 2025 in Every Industry
Get inspired by referral program examples from top brands across industries, including: Retail & e-commerce: referral programs that turn loyal shoppers into advocates. Consumer…
Customer EngagementRefer-a-Friend ExamplesReferral Program Ideas
How a Better Fintech Customer Journey Can Help You Win Against Big Banks
Community banks and credit unions seeking to acquire and retain more members must adopt a more strategic approach to their fintech customer journey. While big banks flex their…
Customer AcquisitionCustomer Engagement
How Warby Parker's Marketing Strategy Fueled Its $6.8 Billion Valuation
Warby Parker has grown into one of the most loved retail brands in the last decade, thanks largely to their commitment to understanding their customers' values, wants, and…
AdvocacyAudience TargetingConsumer PsychologyCustomer AcquisitionData
Credit Union Marketing: How to Reach Gen Z With Your Referral Program
With Gen Z making up only 10% of all credit union members, capturing the attention–and business–of this young generation has become a top priority for credit unions as they…
Referral Program Ideas