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Ideas and guidance for referral, loyalty, and offer programs.
3 Reasons to Get Customers Now with Referral & Introduce Loyalty Later
If you're a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up a pool of repeat buyers.
Customer AcquisitionCustomer LoyaltyReferral Marketing Concepts
3 Referral Programs that Deliver on Brand Identity
Referral is the most personal kind of marketing because it taps into the word of mouth recommendations people make to each other every day. Here are three ways companies have used referral to advance their unique brands.
Consumer PsychologyCustomer LoyaltyReferral Program Ideas
How to Design Your Mobile App for Referral (Part 1)
Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of the time using…
MobileRefer-a-Friend ExamplesReferral Program Ideas
Referral Marketing: The Ultimate Guide
Referral doesn’t just get more customers—it also gets better customers. And today, there are more communication channels than ever that referral can penetrate organically, from traditional SMS to chat, and email to the social network.
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
Confusing Affiliate & Referral Can Be Devastating to Your Customer Quality
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
AdvocacyConsumer PsychologyCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing Concepts
A Visual Tour of 40 Refer-a-Friend Programs
If you're starting a refer-a-friend program, this all-images article will give you plenty of referral ideas, save you time, and put you in the right direction.
Customer AcquisitionMobileRefer-a-Friend ExamplesReferral Program Ideas
The 5 Golden Rules of Referral Marketing
Look at your referral marketing program from the customer's perspective and ask yourself how you can make sharing and accepting referrals a no-brainer.
Customer AcquisitionRefer-a-Friend ExamplesReferral Marketing Concepts
5 Psychology Principles to Make Refer-a-Friend Irresistible
While marketers understand the power of referral, many are stumped when it comes to using it effectively.
Consumer PsychologyRefer-a-Friend ExamplesReferral Marketing Concepts
How to Crack the Millennial Code through Referral Marketing
At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power.
Consumer PsychologyReferral Marketing ConceptsReferral Program Ideas