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Ideas and guidance for referral, loyalty, and offer programs.
How to Stoke the Referral Impulse
In this age of constant connectedness, we've all seen people buried in their phones texting or composing that next Tweet. It almost seems like people need to share with each…
AdvocacyCustomer LoyaltyRefer-a-Friend Examples
Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring…
AdvocacyReferral Marketing ConceptsReferral Program Ideas
How Airbnb Used NPS to Predict Referrals for 600,000 Customers
Successful companies are already using NPS to sniff out the customers most likely to refer friends. Here's how they're doing it, and how you can go a step further and use NPS data to make your referral program more effective.
AdvocacyCustomer AcquisitionRefer-a-Friend ExamplesReferral Program Ideas
Tesla's Referral Program: How to Grow with a $0 Marketing Budget
In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion dollar ad budgets, dealership networks, and manufacturing scale of its…
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
5 Tips to Win with Referral Marketing in Retail
Retailers need referral marketing now more than ever if they want to compete in e-commerce.
Customer AcquisitionCustomer LoyaltyReferral Marketing Concepts
12 Surefire Ways to Hyper-Personalize Referral
Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every break in the game, someone would pop…
Consumer PsychologyRefer-a-Friend ExamplesReferral Program Ideas
14 A/B Tests to Optimize the Referral Funnel
By breaking refer-a-friend down into core numbers, you can learn quickly, iterate often, and keep the program constantly improving. Here are the best A/B tests to optimize the referral journey.
Audience TargetingMobileReferral Marketing Concepts
Why Referral Marketing does more for your Brand than LeBron James
Neither celebrities nor influencers can foster personal connections with your brand like a friend or family member. That's why a referral is the pinnacle of personalized, genuine marketing.
AdvocacyConsumer PsychologyReferral Marketing ConceptsHow to Design Your Mobile App for Referral (Part 2)
52% of people discover new apps through word-of-mouth. When we see an app that’s sent to us from a friend, we’re far more likely to try it out than one we stumble across on the App Store.
MobileRefer-a-Friend ExamplesReferral Program Ideas