Research report

Gigaom Research Report: Workhorses and Dark Horses

Digital tactics for customer acquisition. Gigaom Research surveyed 300 U.S. digital marketers to learn what works.

What’s inside

• The tactics marketers use for brand awareness, customer acquisition, conversion, and retention
• Why email is the go-to tactic
• How referral marketing drives at least 35% of new customer acquisition for nearly half the marketers who use it