Blog
Ideas and guidance for referral, loyalty, and offer programs.
Extole + CyberGRX: A Third-Party Risk Assessment of Our Platform
It is impossible to assess data security without current and transparent insights into how your partners keep it safe. Extole is committed to earning your trust and…
DataExtole News
The Secrets of Grubhub's Successful Marketing Strategy
Matt Maloney started Grubhub in 2004 with a simple grassroots goal: to connect hungry customers to restaurants. Fast forward nearly 20 years, and the company has over 33.8…
Audience TargetingConsumer PsychologyCustomer Acquisition
How Brooklinen Used Direct-to-Consumer Marketing to Build a Bedding Empire
Brooklinen's tagline as "the Internet's favorite sheets" rings more true than most taglines.
AdvocacyAudience TargetingConsumer PsychologyCustomer AcquisitionCustomer LoyaltyReferral Marketing ConceptsReferral Program Ideas
5 Direct to Consumer Companies that Thrived in 2022... and How They Did It
Despite the highest levels of inflation in over forty years, consumers in the U.S. continue to spend at a steady rate.
Audience TargetingConsumer PsychologyCustomer AcquisitionData
8 Ways to Test Your Customer Referral Program to Help Maintain Effectiveness
Once you launch a customer referral program, don't let it run indefinitely without any changes. Just like you test ads and test your products, test your referral program…
Customer AcquisitionDataReferral Marketing ConceptsReferral Program Ideas
Refer-a-Friend Marketing Emails to Boost eCommerce Revenue
As an e-commerce company, you want to reach as many people as possible and convert them into customers to generate revenue. But what happens when, despite your best efforts,…
Customer AcquisitionRefer-a-Friend ExamplesReferral Program Ideas
4 Ways to Boost Loyalty Programs with Refer-a-Friend
Four ways to turn your loyalty program into an advocacy machine that refills the top of your funnel.
Customer LoyaltyReferral Marketing ConceptsReferral Program Ideas
A World Without Advertising
If he were alive, Leo Burnett, the American advertising giant responsible for household company characters including Tony the Tiger and Charlie the Tuna might have just seen…
Audience TargetingConsumer PsychologyData
3 Companies With Standout Growth Marketing Strategies
When it comes to growing your brand, traditional marketing methods just don't cut it anymore. Many of today's most successful brands have turned to growth marketing - and it's…
AdvocacyAudience TargetingConsumer PsychologyCustomer AcquisitionData