Blog
Ideas and guidance for referral, loyalty, and offer programs.
8 Referral Program Examples to Inspire Your Strategy
Originality is overrated. Just as countless hit songs remix elements from other artists and celebrated chefs fuse flavors from existing cuisines, your referral program can and…
AdvocacyRefer-a-Friend ExamplesReferral Marketing Concepts
How To Increase Customer Lifetime Value (LTV)
Customer Lifetime Value (LTV) is a crucial metric that quantifies the total revenue a business can expect from a single customer throughout their entire relationship. It…
Customer LoyaltyReferral Marketing Concepts
How to Use Referral Marketing Software as Part of Customer-led Growth
Word-of-mouth (WOM) marketing through referral programs is one of the most cost-effective ways to gain new customers and drive sales.
AdvocacyCustomer AcquisitionDataReferral Marketing ConceptsReferral Program Ideas
6 Ways To Leverage Referral Insights To 10X Your Referral Programs
In a perfect world, your customers excitedly share your brand and their positive experiences without any prompting, organically increasing participation in your referral…
DataReferral Marketing ConceptsReferral Program Ideas
The 2024 Customer-Led Growth Handbook
Customer-led growth is more than just a marketing strategy; when done right, it becomes the guiding principle behind almost every business decision.
AdvocacyAudience TargetingCustomer AcquisitionCustomer Loyalty
8 Bank Referral Programs That Transformed Loyalty into Growth
Thanks to the convenience of online banking, it's never been easier to find a financial institution that works for your specific needs.It's surprising, then, that the average lifespan of a checking ac…
Refer-a-Friend Examples
Refer-a-Friend Programs: Tips and Examples
Digital marketing pioneer Ann Handley said it best: “We’re past the age where if you build it, they will come. You do have to have some sort of promotional program in place.”
Audience TargetingRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
Extole Teams Up with Mastercard Loyalty
In an era where building brand loyalty and reducing customer acquisition costs are paramount, Extole, a leader in customer-led growth, is teaming up with Mastercard Loyalty…
Advocacy
A Conversation with Forrester on the Impact of Customer-Led Growth
Extole’s CEO Matt Roche and Forrester’s VP Principal Analyst Mary Pilecki share customer-led growth insights and the impact it has on acquisition and retention programs.
Advocacy