Blog
Ideas and guidance for referral, loyalty, and offer programs.
How Wag! doubled activation rates with a referral marketing platform
In the third session of the Customer-led Growth Summit, Mary Miller, Head of CRM at Wag!, shared insights on connecting pet parents with pet caregivers and has found innovative…
Customer-led Growth
Customer-Led Growth Decoded: Insights from Extole’s VP of Product
In the second session of the Customer-led Growth Summit, Kevin Zeisel, VP of Product at Extole, shared his experienced approach to Customer-led Growth, offering an alternative…
Customer-led Growth
The Customer-led Growth Summit: Unlocking the Power of Your Customer Base
In today’s rapidly evolving digital landscape, marketers seek innovative ways to build lasting customer relationships. The Customer-led Growth Summit is a groundbreaking series…
Customer-led Growth
Affiliate Marketing vs. Referral Marketing: Which Is Right for You?
Businesses today are hard-pressed to find the most effective marketing strategy that yields solid and consistent results. Affiliate marketing and referral marketing are both…
Referral Marketing Concepts
4 Proven Steps to Build A Customer Referral Program
Do you have a favorite restaurant you first tried because a friend recommended it? How about a book you read after your family member convinced you to? Most of our favorite…
Customer AcquisitionReferral Marketing Concepts
6 Referral Email Examples to Boost Your Referral Program
Are you launching a referral program? Then you’ll likely promote it via email to your existing customers.
AdvocacyRefer-a-Friend ExamplesReferral Program Ideas
Six Strategic Community Marketing Tips (With Examples)
According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not offering value to consumers…
AdvocacyCustomer LoyaltyReferral Program Ideas
5 Essential Tips to Implement Effective Customer-Led Marketing
Your existing customers are your most credible growth channel. Customer-led marketing makes them the center of your strategy, aligning every effort and marketing touchpoint…
Referral Marketing Concepts
3 Ideas to Take Your Financial Services Loyalty Program to the Next Level
Today’s consumers have endless options at their fingertips. Switching banks, credit cards, or insurance providers takes only one click on their phones. Financial service…
Customer Loyalty