A Conversation with Forrester on the Impact of Customer-Led Growth

Matt Roche, our CEO, and guest speaker Mary Pilecki, ForresterVP and Principal Analyst, sat down to discuss all things customer-led growth. Watch this video to learn:

• The impact Forrester has seen at brands with customer-obsessed growth strategies
• Why big tech isn't always the best marketing tactic to deploy
• What you should measure to understand the long-term enterprise value of your customer base
• The three journeys customers take with your brand: transactional journey, engagement journey, and advocacy journey
• How incentives can steer transactions and emotional connections
• Where to implement customer-led growth strategies in the customer journey
• How to use customer-led growth marketing to test, learn, and grow

[embed]https://youtu.be/sireuSiAdPg[/embed]

Ready to explore how Extole can support your customer acquisition programs? Request a demo today!